Welcome to the latest issue of our newsletter, where we will explore the fascinating intersection of SEO and AI. We will discuss user observations about the new AI chat, Google’s Bard, and its competitor, ChatGPT in Bing. We will also examine the possibilities of using ChatGPT for local SEO and implementing AI in the Mozilla browser for building security systems. Discover these intriguing topics with us and stay up-to-date with the latest trends and tools in the world of SEO and AI.

Most Important SEO News (March 29, 2023)

  • While conducting audits, I often notice that only a small percentage of websites have a correctly constructed sitemap. Neither developers nor business owners seem to realize how such a seemingly simple element can contribute to improving SEO efforts. Learn what sitemaps are and how we should build them in the article below.
    https://searchengineland.com/h…
  • In a nutshell, here’s how to take care of SEO while running a business on the Shopify platform.
    https://www.linkedin.com/posts…
  • Andrew Holland presented an interesting case study on building content based on the lean content principle. Saving resources and simultaneously analyzing results turned out to be the road to success. The company Quit Genius achieved excellent results, improving traffic and visibility on their website. How exactly? Read for yourself.
    https://www.linkedin.com/pulse…
  • DevTools is one of the basic technical tools for specialists. The latest update added an explanation for each CSS element and a reference to the documentation, which may slightly facilitate the work. Specialists do not always know every possible styling element used by developers, so this step by Alexey Riodonov is a nod towards novices.
    https://www.linkedin.com/posts…
  • Some time has passed since the conclusion of the Product Review update. Mordy Oberstein presented his observations related to the effects after the algorithm changes in an extensive article. There are quite a few, and this should prompt specialists to analyze their clients to see if certain dependencies also apply to our market.
    https://www.searchenginejourna…
  • The JavaScript era in SEO is gaining momentum. This time, in Search Off the Record, you can listen to what users like and dislike about JS technology. Additionally, there will be a few words about TypeScript and WebAssembly, offering a wealth of technical knowledge for specialists who value technical SEO.
    https://search-off-the-record….
  • Search Engine Journal has prepared an excellent collection of tools for SEO specialists. Among them are essential programs for competitor analysis, keyword research, or even creating link-building strategies. I must admit that I have never heard of some of them, but such a compilation is a good motivation to explore new possibilities and perhaps become acquainted with new tools.
    https://www.searchenginejourna…

SEO Experts recommend:

  • The first tests are slowly beginning to appear online, showing how websites with AI-generated content perform. In this post, the authors focused on reviewing 10 websites (with varying strength and different ways of using AI, from walls of text to title optimization), which are known to have AI-prepared content. How did they fare? Read for yourself!
    https://seo.ai/blog/ai-content…
  • Since we’ve checked how websites with at least some AI-generated content perform, let’s see how to create catchy, yet optimized titles with different tones: playing on curiosity, asking questions, or using numbers. Some ideas described above seem worth trying.
    https://searchengineland.com/w…
  • The last position is a true paradise for people with an exceptionally high level of laziness (so probably everyone will flock here like swans to a lake). Here you’ll find plenty of prompts to play with, both with our favorite Bard and using ChatGPT. They are so versatile that they even work in the language spoken by storks and pierogi – namely Polish! Isn’t it a technological miracle? So go ahead, click this link, but make sure you have a cup of tea at hand, as you’ll be here a little longer with all these prompts!
    My favorite is: Improve the following text using humor to make the content more enjoyable to read: [text] – using it, my original description of this finding turned into the hilarious gem above. Enjoy!
    https://seochatter.com/chatgpt…

Maciej Woźnicki, Technical SEO specialist, fascinated by the possibilities of AI.
LinkedIn

Latest news on SEO and AI

  • Google’s Bard is already in the hands of the first users. Brodie Clark, among others, decided to share his observations and compare AI chats. His survey shows that currently, the majority of users favor Bing, which offers an advantage in chat functionality. However, more time is needed for a broader understanding of Bard’s capabilities; perhaps a repeated survey in the future would yield entirely different results.
    https://brodieclark.com/google…
  • Local SEO using ChatGPT? As specialists, we should use all the tools that can facilitate our daily work. So why not create some content optimized for user expectations? Descriptions of a company, products, or services greatly strengthen the level of optimization, and with AI, we can significantly accelerate the entire process.
    https://www.pinmeto.com/blog/c…
  • We already have Google’s Bard, ChatGPT in Bing, and now it’s time for Mozilla to take a step towards their AI in the browser. Interestingly, on the website, we find information that Mozilla AI’s primary task is to focus on building security systems, which sounds very intriguing.
    https://mozilla.ai/about/

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