Welcome to this week’s SEO expert newsletter, where we delve into the latest trends, insights, and discussions in the world of search engine optimization. In this issue, we’ll explore the impact of the recent Google update, the intriguing world of YouTube SEO, and the importance of semantic SEO and structured data. We’ll also touch upon some technical aspects of WordPress optimization and discuss the evolving landscape of AI-generated content in light of Google’s guidelines.

In addition, we’ll examine ChatGPT’s role in content generation and ranking, share some valuable resources to help you better utilize AI in your SEO strategy, and look at the latest developments in AI regulations as GDPR concerns arise. Stay tuned for an informative and thought-provoking read, packed with expert advice and insights to help you stay ahead in the ever-changing world of SEO.

In the “Experts Recommend” section – this week, Tomasz Kozon shares recommended materials with you.

Most Important SEO News (April 5, 2023)

  • If you manage your YouTube channels or work on video optimization for your clients’ websites, I recommend checking out the following guide. Jon Henshaw describes in 5 steps what to focus on during your efforts. Interestingly, he mentions not only content-related elements, but also technical aspects that many specialists forget about.
    https://vimeo.com/blog/post/vi…
  • This article introduces the concept of “connected schemas” as a key element of an SEO strategy. It explains how semantic SEO focuses on optimizing content by considering the meaning of words and their relationships. An important aspect is using structured data (schema) to help search engines understand the context of a page. Schemas connect this data to create a coherent information grid, making indexing and ranking easier.
    https://www.danielkcheung.com….
  • There’s no end to technical SEO in this newsletter! This time we have a link about optimizing WordPress, which can significantly lower, among other things, the loading time due to numerous plugins. In this article, you will find specific tips on how to improve performance using hooks, with examples of optimizing popular, frequently used plugins.
    https://www.searchenginejourna…
  • You’ve probably had clients ask you questions about link building – why this link? What will it give me? What attributes are most valuable? Here is a real treasure – a guide with tips on how to construct answers to even the most difficult questions about linking strategies.
    https://www.screamingfrog.co.u…
  • Problems with fake reviews and Google My Business listing reports continue to be popular tactics of unfair competition. Despite many efforts, many actions have not yet been detected. Google, however, has revealed how it manages to catch fake reviews and remove them. If you have an issue with fake reviews on your listing, be sure to read this article.
    https://www.searchenginejourna…
  • Python in SEO is the basic language of automation. With its help, we can build many tools, such as crawlers or indexing systems, making our daily work easier. What else? Below you will find a script for speeding up the creation of redirect maps, enhanced by several additional rules.
    https://chrisleverseo.com/t/py…
  • The long-awaited (or not) Google Core Update has come to an end. Now it’s time for analysis, drawing conclusions, and observations regarding any changes. At first glance, it seems that despite initial fluctuations, many websites have stabilized, but the final verdict is yet to come. At the end of the following article, you’ll find interesting discussions and comments from specialists sharing their initial observations.
    https://www.seroundtable.com/g…
  • Do you know how to de-index subpages? Well, there’s noindex… well, you can give 404/410 to links, and they will also be de-indexed… But there’s another way – see the explanation in the link below.
    https://ohgm.co.uk/another-way…
  • Last week there was also an update related to the Core Web Vitals report in Google Search Console. Check if the number of URLs evaluated as valid has changed for you.
    https://www.seroundtable.com/g…
  • We’re facing massive changes in the appearance of SERPs. Currently, they are visible in the US browser, but they seem quite promising. However, a question comes to my mind: will the browser gradually replace many types of websites? Adding AI and generating shortened results is one thing, but e-commerce-specific extensions are the first step towards eliminating comparison sites. What do you think about this?
    https://www.linkedin.com/posts…
  • Excel is a basic tool for every SEO specialist – that’s why I recommend the post, where the author has collected several trainings in the field of this popular spreadsheet. Highly recommended.
    https://www.linkedin.com/posts…

SEO Experts recommend

  • Many people wonder how Google approaches AI-generated content. It’s hard to give a definitive answer, but as usual, the search engine focuses on content quality regardless of how it is created. In a recently published statement, Google explains that it has no objection to AI-generated content as long as its primary purpose is not to manipulate rankings.
    https://developers.google.com/…
  • This update seems to be a reversal of the guidelines that John Mueller communicated just a year ago. Previously, the search engine spokesperson claimed that all AI-generated content was against guidelines and could result in penalties. It’s interesting to consider what influenced Google’s change in approach.
    https://www.searchenginejourna…
  • So, how do ChatGPT-generated contents rank? Quite well. I recently tested automation at the CMS-GPT level and shared the results on LinkedIn. If we add full automation through the API, we can save a significant amount of time for copywriters and those involved in adding content to content management systems. It’s worth keeping an eye on this topic, especially in the context of the above-discussed Google guidelines.
    https://www.linkedin.com/posts…

Tomasz Kozon,  CEO boringowl.io LinkedIn

Latest news on SEO and AI

  • Lately, I’ve encountered numerous examples of ill-considered use of ChatGPT’s capabilities. From misleading ad texts by copywriters to client-generated website content containing the names of competing brands. Therefore, I decided that Moz’s guide, which demonstrates perfectly how to wisely use AI, must be included in this newsletter issue.
    https://moz.com/blog/ai-for-se…
  • Aleyda Solis shared a simple Google Docs sheet for generating prompts for ChatGPT. It’s a great idea – you can use the ready-made template or get inspired and create your own tool.
    https://www.aleydasolis.com/en…
  • An interesting comparison of Google’s Bard and Bing’s Chat. The differences are substantial, and what surprises me is Google’s yielding to others, as it has been setting the pace for years, but now has to follow Bing.
    https://moz.com/blog/google-ba…
  • OpenAI has been facing challenges lately. Italy has become the first Western country to block ChatGPT, citing privacy concerns. ChatGPT raises controversies related to AI, threats to jobs, and the spread of misinformation. The Italian data protection regulator decided to block the chatbot and examine its compliance with the General Data Protection Regulation (GDPR). This event highlights the importance of adhering to regulations for companies operating in Europe, as well as the need for greater control and regulation of AI systems.
    https://www.bbc.com/news/techn…

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