AI Overviews (formerly Search Generative Experience or SGE) represent a fundamental shift in how Google presents search results. Instead of a traditional list of blue links, AI Overviews use generative AI to synthesize information from multiple sources into a concise snapshot at the top of the search results page. This feature aims to answer complex queries directly, allowing users to get the gist of a topic quickly or delve deeper with suggested follow-up questions. For SEO professionals, AI Overviews present a new challenge: optimizing for visibility within these AI-generated snapshots requires a focus on high-quality, authoritative content that directly answers user questions, rather than just targeting specific keywords. Understanding how to rank in these overviews is crucial for maintaining organic traffic in the new era of search.
Google's removal of the &num=100 parameter in September 2025 marks a fundamental shift toward a closed information ecosystem. Discover how this change impacts SEO tools, data costs, and the future of search analytics.