Service /01

SEO Audit

I perform SEO audits for small, medium and large websites — each one tailored to scale and needs. Technical audits, link audits and content audits, ending in a prioritized list of what to fix and in what order.

Technical
Crawl, render, index
Links
Profile & risk
Content
Coverage & quality

Request an audit

Tell me the site and what is going wrong. I will come back with scope and a price before any work starts.

Scope
Scaled to the site
Deliverable
Report + action plan
Turnaround
[YOUR TURNAROUND]
From
[YOUR PRICE]
Submit an audit request Not sure? Book a consultation first

01 — Who this is for

Four situations where an audit pays for itself

Traffic dropped and nobody knows why

An update, a deployment, a change nobody logged. The audit separates the three.

A migration is coming

Cheaper to audit before you move than to recover after. Considerably.

You need a baseline

Before hiring, before a retainer, before committing budget to a plan nobody has tested.

Your team wants a second opinion

An outside read on work already done, with no incentive to sell you the next thing.

02 — How it runs

Four steps, no black box

You see the findings as they emerge, not in one reveal at the end.

STEP 1

Access & baseline

Search Console, analytics, server logs where they exist, and a crawl of my own. We agree what "before" looks like so the "after" is measurable.

STEP 2

Technical analysis

Crawlability, rendering, indexation, internal linking, Core Web Vitals on field data, structured data, and whatever the logs say about how bots actually behave on your site.

STEP 3

Content & links

Coverage against real demand, cannibalization, thin and duplicate pages, link profile quality and risk, and a competitor read that names who is actually beating you and on what.

STEP 4

Prioritized action plan

Every finding scored by impact against effort, written so a developer can pick up a ticket without translating it first. Plus a walkthrough call so the team can argue with it.

03 — What you get

A report your developers will actually use

Not a 90-page PDF export from a crawler. A document written for the people who have to ship the fixes, with the reasoning attached to every recommendation so nobody has to take it on trust.

  • Executive summary — the three things that matter, for people who will not read further
  • Technical findings — each with evidence, affected URLs and a proposed fix
  • Content analysis — coverage gaps and the pages worth consolidating or cutting
  • Link profile assessment — quality, risk, and what is worth keeping
  • Competitive analysis — who is winning your queries and on what strength
  • Prioritized action plan — impact against effort, ordered, ready to become tickets

04 — Questions

What people ask before booking

Do you need access to our systems?

Search Console and analytics, read-only, make the audit far more useful. Server logs more so. I can work without them, but then I am inferring what the data would have told us.

Will you implement the fixes too?

The audit ends with the plan. If you want the implementation supervised or driven, that is Website SEO — a separate engagement, and I will say so rather than bundling it in.

What if the audit finds nothing serious?

Then you have a documented baseline and a clear conscience, and I will tell you plainly that your problem is somewhere other than SEO. That happens, and it is worth knowing.

How big does our site need to be?

No floor. The scope and the price follow the site — a 200-page brochure site and a marketplace with two million URLs are not the same job and are not priced as if they were.

Other services

SEO Consultations

Audit, new content or better links? Book a meeting and we build the action plan together.

Website SEO

Comprehensive, ongoing SEO for websites and online stores.

SEO Training

Dedicated workshops for your team, built around the work they actually do.

Ready to find out what is actually wrong?

Send the site and the symptom. Scope and price come back before any work starts.

Submit an audit request