SEO Audit
Technical, link and content audits for small, medium and large sites — each scaled to what the site actually is.
Service /03
Website SEO
Comprehensive, ongoing SEO for websites and online stores. Usually the continuation once an audit has told us where to start, run month to month against a plan you can see.
- Shape
- Monthly retainer
- Scope
- Technical, content, links
- Reporting
- Against a baseline
Discuss a retainer
Retainers are shaped around the site and the team you already have. Tell me both and I will propose a scope.
- Commitment
- Monthly
- Scope
- Shaped to the site
- Minimum term
- [YOUR MINIMUM TERM]
- From
- [YOUR PRICE]
01 — Who this is for
Who a retainer actually suits
You have a plan and no capacity
The audit told you what to do. Nobody has had time to do it.
SEO competes with the roadmap
An outside voice with data behind it wins more of those arguments than an internal one.
The site changes constantly
A store with a live catalogue needs someone watching, not an annual review.
You want one person accountable
Not an account manager relaying questions to someone you never meet.
02 — How it runs
How a month runs
The same rhythm every month, so you always know what is in flight.
STEP 1
Plan
We agree the month's priorities against the backlog and whatever the data has surfaced since.
STEP 2
Execute
I do the work that needs me and specify the work that needs your developers, in tickets they can pick up.
STEP 3
Measure
Against the baseline, not against last month's noise. Wins and misses both get reported.
STEP 4
Adjust
The backlog is re-ordered on evidence. Nothing stays on the list because it was on the list.
03 — What you get
What lands each month
- An updated backlog — ordered by impact against effort, with last month's changes closed out
- Specified work — tickets your developers can act on without translating them first
- A measured report — against the agreed baseline, including what did not work
- A standing call — to argue with any of the above
04 — Questions
What people ask before booking
Do you replace our agency?
Sometimes. Often I work alongside one, on the technical side they cannot cover.
Do you write the content?
I plan and brief it. Writing can be arranged, but it is priced separately and I will say so.
Can we stop?
Yes. A retainer nobody wants to renew is a retainer that was not working.
Other services
SEO Consultations
Audit, new content or better links? Book a meeting and we build the action plan together.
SEO Training
Dedicated workshops for your team, built around the work they actually do.
Want someone accountable for the numbers?
Tell me about the site and the team, and I will propose a scope.