SEO Audit
Technical, link and content audits for small, medium and large sites — each scaled to what the site actually is.
Service /05
Content Plan
From topic clusters down to the single brief — a plan the writers can pick up on Monday, not a spreadsheet of keywords nobody knows what to do with.
- Input
- Real demand data
- Output
- Clusters and briefs
- Use
- Assign and write
Request a content plan
Tell me the site, the audience and roughly how much you can publish. The plan is sized to what you can actually ship.
- Scope
- Sized to your output
- Deliverable
- Clusters + briefs
- Turnaround
- [YOUR TURNAROUND]
- From
- [YOUR PRICE]
01 — Who this is for
Where content plans usually go wrong
A keyword list is not a plan
A spreadsheet of volumes tells a writer nothing about what to write.
Pages compete with each other
Nobody mapped the topics, so three pages chase the same query and none of them wins.
Coverage has gaps
The obvious questions your buyers ask are answered nowhere on the site.
Publishing is unstructured
Output is steady but scattered, so nothing accumulates into authority.
02 — How it runs
How the plan is built
The plan is sized to what you can actually publish. A hundred briefs you never write is not a plan.
STEP 1
Demand and coverage
What people actually search for, against what your site already answers well.
STEP 2
Cluster the topics
Grouped so pages support each other instead of competing, with one page per intent.
STEP 3
Write the briefs
Angle, questions to answer, internal links, and what the page has to beat to rank.
STEP 4
Sequence it
Ordered so early pages build the ground the later ones stand on.
03 — What you get
Something a writer can act on
- A topic map — clusters and the relationships between them, so nothing cannibalizes
- Individual briefs — angle, questions, internal links, and the bar to clear
- A publishing order — what to write first, and why that one
- A coverage read — what you already have that is worth updating rather than replacing
04 — Questions
What people ask before booking
Do you write the articles?
No — the plan ends at the brief. Writing can be arranged separately, and I will say so rather than folding it in.
How many briefs?
As many as you can realistically publish in the period we are planning for. Usually fewer than people expect.
What about content we already have?
Updating an existing page often beats writing a new one. The plan says which is which.
Other services
SEO Consultations
Audit, new content or better links? Book a meeting and we build the action plan together.
Website SEO
Comprehensive, ongoing SEO for websites and online stores.
Want a plan your writers can start on Monday?
Tell me the site, the audience and how much you can publish.