ChatGPT is a large language model developed by OpenAI that uses deep learning to produce human-like text. Since its launch, it has become a central tool in the digital marketing and SEO landscape. It aids in content generation, topic brainstorming, code debugging, and even drafting technical SEO audits. However, its rise also prompts discussions about the future of search and content integrity. While ChatGPT can significantly accelerate workflows, relying solely on AI-generated content can lead to issues with accuracy and originality. Effective use of ChatGPT in SEO involves using it as a force multiplier for human expertise—automating routine tasks and generating ideas while ensuring the final output meets Google’s quality standards (E-E-A-T).
Discover why systematic AI education is crucial for SEO success in 2024. Learn from two years of ChatGPT evolution and understand how to implement AI strategically in your SEO workflow.