Google

Google is the dominant search engine globally, processing billions of queries every day. For the SEO industry, “Google” is synonymous with “search.” Understanding Google’s algorithms, updates, and guidelines is the foundation of SEO. From major core updates to specialized systems like the Helpful Content System, Google constantly evolves its ranking criteria to prioritize high-quality, relevant content. Keeping up with Google involves monitoring official announcements, analyzing search trends, and adapting strategies to align with the search engine’s goal: organizing the world’s information and making it universally accessible and useful.