Search Analytics involves the collection, measurement, analysis, and reporting of search data to understand and improve website performance in organic search results. It goes beyond simple rank tracking to include metrics like click-through rates (CTR), impressions, and user behavior post-click. Tools like Google Search Console and Google Analytics provide the raw data needed to identify opportunities, diagnose traffic drops, and validate SEO strategies. Effective search analytics allows site owners to make data-driven decisions, optimize content for actual user queries, and measure the ROI of their SEO efforts.
Google's removal of the &num=100 parameter in September 2025 marks a fundamental shift toward a closed information ecosystem. Discover how this change impacts SEO tools, data costs, and the future of search analytics.