SEO Tools are software designed to assist website owners and marketing professionals in various aspects of search engine optimization. These range from keyword research and rank tracking to backlink analysis and site auditing. Utilizing the right stack of tools—such as Ahrefs, SEMrush, Screaming Frog, or Google Search Console—is essential for efficient and effective SEO. They provide the data needed to uncover technical issues, spy on competitors, identify content gaps, and track performance. As SEO becomes more complex with AI and Core Web Vitals, the reliance on specialized tools for deep analysis continues to grow.
Google's removal of the &num=100 parameter in September 2025 marks a fundamental shift toward a closed information ecosystem. Discover how this change impacts SEO tools, data costs, and the future of search analytics.