TikTok, primarily known as a social video platform, has increasingly become a search engine for younger generations (Gen Z). Users often turn to TikTok to find product reviews, life hacks, restaurant recommendations, and educational content, bypassing traditional search engines like Google. This shift forces marketers to adapt their SEO strategies to include “TikTok SEO,” which involves optimizing video captions, hashtags, and transcripts for discovery within the app’s algorithm. Understanding TikTok’s role in the search ecosystem is crucial for brands looking to capture audience attention in the early stages of discovery.
Google's search engine market share has dropped below 90%. Discover how TikTok, AI, and changing user habits are reshaping the search landscape and what this means for businesses and marketers.